Record hot temperatures, water shortages, and severe drought conditions are challenging growers everywhere. Rancho Tissue Technologies has recently seen considerable growth for the drought tolerant plant market, despite early reluctance. “Initially there were only a handful of growers in Southern California that saw the need to introduce and produce drought tolerant plants,” she explains from her Rancho Santa Fe, Calif., office. “Shifting focus to a new crop type required a shift in how the market was viewed and an acceptance that we were entering a new era of limited water use.” Read the full story as seen in Greenhouse Management magazine…